(KBCW) — A quick Google search for “kids yoga pants” turn up hundreds of results by retail stores like Kohl’s, Gap, Land’s End and Macy’s.
In an age where mother-baby yoga is as common as story hour at the public library, there’s now even yoga pants for your newborn.
But if the bro-infused blog Girls In Yoga Pants has taught us anything, it’s that no two pairs of yoga pants are made, or look, the same.
Perhaps that’s why parents feel the need to shell out extra dough to make sure their kids have the highest quality of yoga pants to dismiss school’s complaints that they’re too see-through or revealing.
While one could justify buying expensive, yet durable yoga pants for adults, buying them for a fast-growing kid may seem unpractical.
That hasn’t stopped high-end athletic clothing story Lululemon’s sister brand Ivivva from cashing in on the trend by charging $68 for children’s yoga pants. And their sales suggests business is booming.
Lululemon recently said that Ivivva saw sales increase 51 percent over the last few months at its stores open more than a year bringing in a total $1.8 billion in revenue. The company expects to add 20 new locations in 2015 to its existing 72 stores and showrooms.
A store recently opened up in Walnut Creek for Bay Area parents itching to buy their daughter a $88 wind breaker.
Think it’s worth the plunge?