The ‘SpongeBob’ character might be over fifteen years old, but the premise feels as fresh as ever, according to this weekend’s box office numbers.
The SpongeBob Movie: Sponge Out of Water opened to an incredible $56 million, which lands it as one of the biggest February openings ever.
However, that title may well be short-lived, with both Kingsman: The Secret Service and 50 Shades of Grey both opening next weekend.
The film, which places its characters in the real world and satirized currently popular superhero films, was a hit with young audiences (60% of audiences were under age 25), and offered its trademark family humor. The film is poised to earn over $150 million.
Jupiter Ascending, starring Mila Kunis, bombed this weekend, only earning around $19 million. The sci-fi flick wasn’t able to translate its confusing plot in its marketing strategy, and its aesthetic seemed a bit cheesy at times. The film will likely drop off of the Top 10 quickly.
Also premiering this week was Seventh Son, which premiered in fourth place with $7.1 million. The film, which garnered a startlingly low 10% score on Rotten Tomatoes, will probably take in less than $20 million by the time the box office run ends.
Here’s the full Box Office (via Box Office Mojo):
1. The SpongeBob Movie: Sponge Out of Water $56,000,000
2. American Sniper $24,165,000
3. Jupiter Ascending $19,000,000
4. Seventh Son $7,101,000
5. Paddington $5,365,000
6. Project Almanac $5,330,000
7. The Imitation Game $4,881,000
8. The Wedding Ringer $4,800,000
9. Black or White $4,520,000
10. The Boy Next Door $4,101,000