Grand Theft Auto V Earns Record-Breaking $800M In 24 Hours
(KBCW/CNET) – Those ruminating about the record-breaking potential of Grand Theft Auto V sales can stop now. Publisher Take-Two Interactive announced Wednesday that the game grossed an astounding $800 million in just 24 hours.
Those numbers mark the highest first-day retail sales of any title in Take-Two’s history, and the game has yet to reach markets in Japan and Brazil. GTA V also happens to be the most expensive game ever made, with a combined development and marketing budget of $265 million, which it’s just made back three times over.
To put that in perspective, the record for single-day game sales was last set in November with the launch of Call of Duty: Black Ops II, which made roughly $500 million. That means that Take-Two and developer Rockstar Games nearly made more in a single day than Black Ops II and GTA IV’s launch day sales combined. (GTA IV made $310 million on launch day in April 2008).
Read more at CNET.com
(Copyright 2013 by KBCW | CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)