(CBS NEWS) – British singer Rita Ora has been tapped to be the new face of Madonna and daughter Lourdes “Lola” Leon’s Material Girl brand.
Ora will front the junior lifestyle brand’s fall ad campaign, to be unveiled in July.
“Rita is a talented beauty but what really drew us to her is the confidence she oozes through her music and her unique sense of style,” Madonna and Lola said in a statement. “On stage or off, in photos or on the street — she’s a magnet! This is what the Material Girl brand is all about!”
Ora, 22, shared the news with fans via her Instagram page, where she wrote: “Joining forces with Madonna and Lola! It’s official Ritabots — I’m the new face of Material Girl.”
Material Girl is available exclusively at Macy’s. Previous faces of the brand include Kelly Osbourne, Taylor Momsen (“Gossip Girl”) and Georgia May Jagger.
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