Robert Pattinson, The New Face of Dior Homme Fragrance

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Robert Pattinson for Dior Homme (credit: Dior)

Robert Pattinson for Dior Homme (credit: Dior)


UPDATED: (CBS NEWS) – Dior officially announced Wednesday that Robert Pattinson is the new face of its Dior Homme fragrance, and now we’re getting a glimpse at the ad campaign he’s starring in.

The fashion house shared the photo (seen above) via Twitter, saying it was “delighted” to be working with the “Twilight” star.

“Today we are excited to announce that he will join the privileged circle of Dior faces,” the company said of Pattinson. “Photographed by American artist Nan Goldin and filmed by French director Romain Gavras, this new Dior Homme communication campaign is currently being broadcast exclusively in Europe (except U.K.) and Asia (except China and Japan).”

E! News reported back in October that Pattinson, 27, had signed a deal worth close to $12 million for three years. At that time, Dior denied any contract had been signed.

Pattinson joins a list of famous faces that have been spokespeople for Dior fragrances, including Charlize Theron, Jude Law and Natalie Portman.

(Copyright 2013 by KBCW | CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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